Edukasi Perdagangan Berjangka dengan Pendekatan Soft-Selling bagi Ibu Rumah Tangga

Nadya Hasna, Zawawi Zawawi

Abstract


Low financial literacy among housewives often leads to poor financial management and misconceptions about futures trading, which is commonly perceived as a high-risk or illegal activity. This community service aims to improve housewives’ understanding of futures trading concepts through a persuasive and communicative soft-selling approach. The method used was counseling and interactive discussion during a neighborhood gathering in Sidoarjo, involving 25 participants. The material, presented through the topic “One Hundred Thousand Rupiah in the Hands of the Right Wife,” emphasized practical small-capital financial management. The results show that the soft-selling approach effectively created a relaxed learning atmosphere, increased participants’ confidence, and corrected misconceptions about futures trading legality. This activity demonstrates that soft-selling can serve as an educational strategy to enhance financial literacy and empower household economies.

Keywords


Financial Literacy, Futures Trading, Soft-Selling, Housewives.

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References


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DOI: https://doi.org/10.31004/abdira.v6i1.1420

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