Pelatihan Pemasaran Digital pada Usaha Rumah Tangga di Desa Bukit Peninjauan I Kabupaten Seluma

Rita Feni, Maheran Mulyadi, Edy Marwan, Jon Yawahar, Anton Feriady, Neti Kesumawati, Surya Ade Saputra

Abstract


This community service program aims to provide counseling and training for housewives and home-based business actors in Bukit Peninjauan I Village, Seluma District, on the utilization of digital marketing for home-based enterprises. The main issue faced by the partners is the limited knowledge and skills in applying digital marketing technologies, particularly social media, to promote their products. The program was implemented through counseling sessions on the benefits of digital marketing and hands-on training on creating digital marketing content for product promotion. The participants consisted of housewives and owners of home-based businesses. The results indicate a high level of partner satisfaction, ranging from 90% to 100%. Specifically, 90% of participants stated that the program met their needs and enhanced their knowledge, 95% expressed satisfaction with the responsiveness of the presenters and the supporting facilities, and 100% showed interest in marketing their products through social media.


Keywords


Digital Marketing, Social Media, Home-Based Businesses.

Full Text:

PDF

References


Aditya, R., & Rusdianto, R. Y. (2023). Penerapan Digital Markerting Sebagai Strategi Pemasaran UMKM. Jurnal Pelayanan Dan Pengabdian Masyarakat Indonesia (JPPMI) e-ISSN: 2963-5519; p-ISSN: 2963-5055, 2(2), 96–102. https://doi.org/https://doi.org/10.55606/jppmi.v2i2.386

Ainil Mardiah, Sunarni, Nia Rifanda Putri, Mohammad Gifari Sono, & Johni Eka Putra. (2024). Strategi Pemasaran Digital untuk UMKM di Era Digital. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(11), 5464–5474. https://doi.org/10.47467/elmal.v5i11.5791

Faradilla, A. (2025). Apa Itu Digital Marketing? Ini Pengertian dan Berbagai Strateginya. https://www.hostinger.com/id/tutorial/apa-itu-digital-marketing#Manfaat_Digital_Marketing

Feriady, A., Ade, S., Selviani, A., Bengkulu, U. M., Bali, J., Teluk, K., & Kota, S. (2024). Peningkatan Perekonomian Petani Melalui Marketing Digital. Jurnal Abdimas Serawai, 4(2), 93–99. https://doi.org/https://doi.org/10.36085/jams.v4i2.6792

Gulman Azkiya. (2021). 5 Strategi Social Media Marketing Bagi Pemula. https://blog.skillacademy.com/strategi-digital-marketing.

Gupta, S. (2017). Digital Marketing. McGraw-Hill Education.

Haeruddin, N., Wahida, A., & Maming, R. (2023). Peran Media Sosial dan E-Commerce bagi UMKM dalam Meningkatkan Volume Penjualan. Jesya, 6(1), 625–637. https://doi.org/10.36778/jesya.v6i1.962

Kartajaya, H. (2006). Hermawan Kartajaya on Segmentation, seri 9 Elemen Marketing. PT. Mizan Pustaka, Bandung.

Kotler, P., Kartajaya, H., & Setiawan, I. (2017). Marketing 4.0 (Moving from Traditional to Digital). John Wiley & Sons, Inc.,.

Kusuma, D. F., & Sugandi, M. S. (2018). Strategi Pemanfaatan Instagram Sebagai Media Komunikasi Pemasaran Digital Yang Dilakukan Oleh Dino Donuts. Jurnal Manajemen Komunikasi ISSN 2548-3242, 3(1), 18. https://doi.org/10.24198/jmk.v3i1.12963

Laudon, K. C., & Traver, C. G. (2020). E-commerce 2020: Business, technology, and society (16th ed.). Pearson Education. Copyright Licensing Agency Ltd, Saffron House, 6–10 Kirby Street, London.

Luh Putu Lia Kharisma Wirayanti. (2024). Digital Marketing: Penerapan Strategi Pemasaran Digital Melalui Media Sosial Instagram Dalam Meningkatkan Penjualan Produk Kasyaraa.Co. Manajemen: Jurnal Ekonomi EISSN: 2302 -5964, 6(2), 282–288. https://doi.org/https://doi.org/10.36985/z2dbsg18

Naimah, R. J., Wardana, M. W., Haryanto, R., & Pebriyanto, A. (2020). Penerapan Digital marketing Sebagai Strategi Pemasaran UMKM. Jurnal IMPACT: Implementation and Action, 2(2), 39. https://doi.org/10.31961/impact.v2i2.844

Sagita, G., & Raphael Wijaya, Z. (2022). Penerapan Digital Marketing Sebagai Strategi Pemasaran Bakmi Tando 07. Jurnal Ekonomi, Bisnis Dan Manajemen, 1(3), 24–31. https://doi.org/10.58192/ebismen.v1i3.37

Saifuddin, M. (2021). Digital Marketing : Strategi Yang Harus Dilakukan Umkm Saat Pandemi Covid-19. Jurnal Bisnis Terapan, 5(1), 115–124. https://doi.org/10.24123/jbt.v5i1.3028

Sasikirana, I. D. V., Dewi, A. S., Khayzuran, Q. A., Firdausy, S. P., & Radianto, D. O. (2024). Strategi Pemasaran Digital Yang Efektif Untuk Meningkatkan Daya Saing Perusahaan di Era Digital. Jurnal Manajemen, Bisnis Dan Akuntansi e-ISSN: 2963-5292-p-ISSN: 2963-4989, 3(2), 166–177. https://doi.org/https://doi.org/10.58192/profit.v3i2.2092

Supriyadi, D., Firmansyah, M. A., & Marlina, C. (2022). Pelatihan Kewirausahaan dalam Meningkatkan Wawasan dan Keterampilan Berwirausaha Bagi Warga di Kelurahan Padang Harapan Kota Bengkulu. Jurnal Abdimas Serawai, 2(1), 22–30. https://doi.org/http://jurnal.umb.ac.id/index.php/JAMS

Veranita, M., Yusuf, R., Sahidin, Y., Susilowati, R., Fatihah, D. C., & Warsiati, W. (2021). Empowering UMKM Dengan Pemanfaatan Digital Marketing Di Era New Normal (Literasi Media Digital Melalui Webinar). Jurnal Pengabdian Kepada Masyarakat UBJ, 4(2), 159–168. https://doi.org/10.31599/jabdimas.v4i2.585




DOI: https://doi.org/10.31004/abdira.v6i2.1757

Refbacks

  • There are currently no refbacks.


Copyright (c) 2026 Rita - Feni

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.