Pendampingan Digitalisasi UMKM melalui Pendaftaran Google Maps sebagai Upaya Meningkatkan Visibilitas Usaha Masyarakat Desa Peuribu

Ihsan Mukhlishin, Rayhan Amadius Weihan, Viska Phonna Risma, Muhammad Alvin Septian, Irhamna Irhamna, Rudini Rudini, Mahalia Febri Elvija, Abdul Kholik, Sofia Nurgaheni

Abstract


The program for registering MSMEs on Google Maps was carried out in Peuribu Village, Arongan Lambalek District, West Aceh Regency as an effort by KKN students to support digitalization and make it easier for the village community to access information about MSMEs. This activity was driven by the fact that some MSME owners had not yet registered their businesses on Google Maps, making their locations and business information hard to find for the community and potential customers. The implementation of the activity involved collecting MSME data, assisting business owners, and the process of registering and uploading business information to Google Maps. The information provided includes business name, business category, location, contact number, operating hours, as well as photos of the business and products. The results showed that MSMEs that received assistance were easier to find digitally on Google Maps. This activity also increased the business owners’ understanding of using digital technology as a medium for information and promotion efforts. In this way, this program is expected to help increase the visibility of MSMEs and support the development and digitalization of businesses in the Peuribu Village community.

Keywords


MSMEs, Google Maps, MSME Digitalization, Digital Promotion, Peuribu Village, KKN.

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References


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DOI: https://doi.org/10.31004/abdira.v6i4.2506

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