Optimalisasi Platform Digital Sebagai Sarana Kewirausahaan Minim Modal Bagi Pemuda Karang Taruna Melalui Model Dropshipping

Dendi Sunardi, Christien Rozali, Ayu Ernawati, Rifda Latifah, Alfina Saputri, Navida Syahla, Nayla Chaliya, Mutiha Zahrotunisa

Abstract


Limited capital, a lack of knowledge regarding digital entrepreneurship, and insufficient marketing skills pose obstacles for the youth of the Karang Taruna (Youth Organization) in starting and growing businesses. This community service initiative aims to enhance the youth's understanding and skills in utilizing digital platforms for low-capital entrepreneurship by implementing the dropshipping business model. The target participants are the youth members of the Karang Taruna group from RT 01 RW 05, Cipayung, Ciputat, South Tangerang. The program employs a participatory and educational approach, incorporating awareness sessions, lectures and discussions, demonstrations, hands-on practice, and mentoring, alongside evaluations via pre-tests, post-tests, and mini-project assessments. Targeted outcomes include the ability to design digital stores, select products and suppliers, and create engaging promotional content. This program is expected to serve as a starting point for building technopreneurship competencies, fostering creativity and economic independence, and encouraging young people to leverage digital technology for productive and sustainable business opportunities.


Keywords


Technopreneurship, Dropshipping, Digital Entrepreneurship, Karang Taruna, Digital Marketing.

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DOI: https://doi.org/10.31004/abdira.v6i4.2550

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