Peningkatan Branding Ikatan Guru Muslimat Nadhalatul Ulama Propinsi Jawa Timur dengan Canva

Abstract

The strength of the brand has bound customer loyalty thereby delivering business success, resilience and competitive products. Brands with all their strengths have different meanings with different goals. Canva, a graphic design application that can be used online using various devices. Canva can be used on computers, laptops, smartphones and tablets. The aim of this community service activity is Canva training to improve institutional branding for the East Java Province Muslimat Nadhlatul Ulama Teachers Association. Method of implementing this activity is provided in the form of training which is divided into three methods, namely: (1) using the lecture method about the importance of the role of increasing institutional branding for business development, especially in terms of increasing promotional activities; (2) provide direct practice accompanied by a tutorial on using Canva to create institutional branding; (3) provide an evaluation to measure the level of success of participants in using Canva to market products. Of the 94 participants who attended, all participants successfully used Canva to create their respective institution logos.