Sosialiasi Manajemen Ritel bagi Siswa/i SMA dan SMK di Kabupaten Nabire

Liza Meichy Eveline Komul, Yellia Priciliya Uktolseja, Julius Denny Polii, Adrian Mjesfa, Immanuel Candra Irawan, Melerand Evert Latuheru

Abstract


The retail industry in Nabire Regency has experienced rapid growth in recent years, driven by the increasing number of trade facilities that support retail activities. This has led to the emergence of opportunities for the absorption of competent human resources in the retail sector. This community service activity utilizes an extension or socialization method with the aim of providing insight (knowledge and understanding) to high school and vocational school students in Nabire Regency about the retail industry and providing an overview of retail industry opportunities that can be utilized in the future. The stages carried out include a pre-test, material delivery, and a post-test. The results of this community service activity show the achievement of implementation with an increase in participants' knowledge about the retail industry.


Keywords


Retail, Retail Management, Traditional Retail, Modern Retail

Full Text:

PDF

References


Badan Pusat Statistik. (2023). Produk Domestik Bruto Indonesia Triwulanan 2019-2023 (Vol. 14). https://www.bps.go.id/id/publication/2023/10/13/9f14d43dc0c01b6d1883fb7c/produk-domestik-bruto-indonesia-triwulanan-2019-2023.html

Badan Pusat Statistik. (2024a). Pertumbuhan Ekonomi Indonesia Triwulan I-2024. In www.bps.go.id (Issue 35).

Badan Pusat Statistik. (2024b). Pertumbuhan Ekonomi Indonesia Triwulan IV-2023. In www.bps.go.id (Vol. 13, Issue 2). https://www.bps.go.id/pressrelease/2023/05/05/1998/ekonomi-indonesia-triwulan-i-2023-tumbuh-5-03-persen--y-on-y-.html

Badan Pusat Statistik Kabupaten Nabire. (2024a). Kabupaten Nabire dalam Angka Tahun 2024. https://nabirekab.bps.go.id

Badan Pusat Statistik Kabupaten Nabire. (2024b). Produk Domestik Regional Bruto Kabupaten Nabire Menurut Lapangan Usaha Tahun 2019-2023 (Vol. 19). https://nabirekab.bps.go.id

Efendi, N., & Hapsari Lubis, T. W. (2022). Analisis Pengaruh Citra Merek, Promosi, Kualitas Pelayanan Terhadap Kepuasan Konsumen Ritel. JWEM: Jurnal Wira Ekonomi Mikroskil, 12(1), 21–36. https://doi.org/10.55601/jwem.v12i1.863

Karuniatama, I. H., Barata, D. D., & Suyoto, Y. T. (2020). Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan Ritel Di Indonesia. Widyakala Journal, 7(1), 28–36. https://doi.org/10.36262/widyakala.v7i1.277

Krahara, Y. D., & Ali, H. (2020). Analisis Etika Bisnis dan Manajemen Kinerja Terhadap Keberlanjutan Ritel Tradisional di Banten. JEMSI: Jurnal Ekonomi Dan Manajemen Sistem Informasi, 1(3), 216–227. https://doi.org/10.31933/JEMSI

Taufiq, A. R., & Iqbal, A. (2021). Analisis Peran Corporate Social Responsibility terhadap Aspek Sosial, Ekonomi, dan Lingkungan pada Industri Ritel. Jurnal Ilmiah Akuntansi, 6(1), 22–36. https://doi.org/10.23887/jia.v6i1.29046

Wahyuni, N., O, U. K., & Rahayu, Y. S. (2020). Pendampingan Manajemen Ritel Modern Bagi Komunitas Pedagang Ritel Tradisional Pasar Dinoyo Kota Malang. PEDULI: Jurnal Ilmiah Pengabdian Pada Masyarakat, 4(2), 48–58. https://doi.org/10.37303/peduli.v4i2.238




DOI: https://doi.org/10.31004/abdira.v4i3.498

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Immanuel Candra Irawan

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.